This page has a title tag that is too long (over 90 characters). Overly long title tags may be truncated in search engine results, reducing their effectiveness. When search engines like Google display your page in search results, they typically show only about 50-60 characters of the title before cutting it off with an ellipsis (...). In the case of this page, the title is significantly longer than the recommended length, which means important information positioned toward the end of the title—such as the mention of "Emergency Services Available 24/7"—may never be seen by users browsing search results. This truncation effectively wastes valuable marketing space and potentially hides key selling points that could influence click decisions.
Title tags that are too long are a common SEO issue that web crawlers flag for correction. While writing comprehensive titles may seem like a good way to incorporate more keywords and information, anything beyond what displays in search results provides diminishing returns. SEO analysis tools regularly highlight overly long titles because they represent a missed opportunity to create concise, compelling titles that maintain their impact within search engine display constraints. Additionally, extremely long titles can appear cluttered and unprofessional in browser tabs, where even less space is available than in search results. When titles are truncated in browser tabs, it becomes more difficult for users with multiple tabs open to navigate back to your page, potentially affecting user experience and engagement metrics.
Keeping title tags at an optimal length is important because:
The limited display space in search results creates a natural constraint that effective SEO must work within rather than against. When crafting title tags, marketers should treat this constraint as an opportunity to distill messaging to its most essential and impactful elements. Research indicates that users typically scan search results quickly, making snap judgments about which results to click based on the limited information available at a glance. Concise, clear titles that immediately communicate value and relevance tend to perform better than lengthy ones that require more cognitive processing. From a keyword optimization perspective, having too many keywords in a title can actually dilute its effectiveness, as search engines may have difficulty determining which terms are most important. The phenomenon known as "keyword dilution" occurs when too many terms compete for relevance signals within a single title, potentially weakening the page's ability to rank well for any specific term.
To fix a title tag that is too long:
When revising an overly long title tag, start by identifying the core message and primary keywords that are most essential to communicate. For this page, a more effective title might be: "Premier Plumbing Services | 24/7 Emergency Plumbers" or "Professional Plumbing Services | Residential & Commercial." Notice how these alternatives maintain the key service offerings and brand name while fitting comfortably within display limits. When editing titles, prioritize removing adjectives, redundant phrases, and geographic information that isn't critical or could be implied from other elements in the search result (such as the URL or meta description). For local service businesses, consider whether including the primary service area is more important than highlighting certain services—these are strategic decisions that should align with your primary conversion goals and target keywords. After implementing title changes, monitor click-through rates in Google Search Console to determine whether your optimized titles are performing better than their longer predecessors. This data-driven approach helps refine your title optimization strategy over time.