This page has a title tag that is too short (under 55 characters). Extremely short title tags often miss opportunities to include relevant keywords and provide sufficient information about the page content. Search engines like Google typically display around 50-60 characters of a title tag in search results, so using less than this means you're not utilizing the full potential of this crucial SEO element. Short title tags can significantly impact your visibility in search engine results pages (SERPs) and may lead to lower click-through rates as users have less information to determine if your page meets their needs.
Title tags that are too short are a common SEO issue that web crawlers flag for correction. Professional SEO audits consistently highlight this as an area for improvement, as it's typically an easy fix that can have meaningful impact on your search performance. A well-crafted title tag serves as your first impression to both search engines and potential visitors, making it one of the most important on-page SEO elements to optimize correctly.
Having an adequately descriptive title is important because:
Search engines use title tags as one of the strongest signals to understand what your page is about and which search queries it should rank for. A title that's too short typically doesn't provide enough context for algorithms to properly categorize your content. Additionally, human users scan search results quickly, and a short, vague title is less likely to catch their attention or convince them your page contains the information they're seeking. In competitive niches, even small improvements to title tags can provide a meaningful edge over competitors with less optimized content.
To fix a title tag that is too short:
When expanding your title tags, focus on maintaining relevance to the page content while incorporating your most important target keywords. It's best to place primary keywords near the beginning of the title for maximum SEO impact. Remember that your title should be compelling to humans first and foremost—keyword stuffing can harm your click-through rates even if it might temporarily boost rankings. A good formula for many pages is to lead with a descriptive phrase containing your main keyword, followed by a secondary benefit or descriptor, and ending with your brand name. For example, instead of just "Plumbing," a better title would be "Professional Plumbing Services | Emergency Repairs & Installation | Premier Plumbing."